Job Description

Influencer & Affiliate Manager

Marketing · Full-Time · Remote

ABOUT COWBOY COLOSTRUM

Cowboy Colostrum is a fast-growing wellness brand delivering pure, full-fat bovine colostrum sourced from family-owned farms that put calves first. No fillers, no shortcuts - just nature's most powerful first food, done right. 

ABOUT THE ROLE

We're looking for an Influencer & Affiliate Manager to take our creator and affiliate programs to the next level. We have a foundation in place and we're looking for someone to come in, level it up, and build it into something that drives real, scalable revenue. This is a role for someone who has grown programs like this before and is ready to own it end-to-end.

WHAT YOU'LL OWN

• Evaluate our existing influencer program and build on it - sharpen the strategy, improve the systems, and scale the partnerships that are working
• Take our affiliate program to the next level - optimize commission structures, improve the affiliate experience, and grow the program into a meaningful revenue channel
• Build and grow our TikTok Shop affiliate program - recruit creators, structure incentives, and drive it as a dedicated revenue channel
• Source, vet, and recruit influencers and affiliates across Instagram, TikTok, and YouTube who are genuinely aligned with the Cowboy Colostrum brand
• Manage the full influencer lifecycle - from outreach and contracting through content approval, posting, and performance review
• Build and maintain relationships with top-performing partners, developing long-term collaborations and exclusivity deals where it makes sense
• Track and report on program KPIs - reach, EMV, conversion, revenue — and use data to continuously improve and scale
• Coordinate gifting, seeding, and product sends with our ops and fulfillment teams
• Stay ahead of creator trends, platform changes, and competitor programs to keep our strategy sharp

WHAT WE'RE LOOKING FOR

• 3-5 years of experience in influencer marketing and affiliate management, with clear ownership of programs at a DTC brand or agency
• Proven experience growing influencer or affiliate programs - not just managing them, but scaling them
• Hands-on experience with Social Snowball or a comparable affiliate platform
• Experience with TikTok Shop affiliates is a strong plus
• Strategic thinker who can see the full picture and build toward it, while still being hands-on in the day-to-day
• Strong communicator - you build genuine relationships with creators and can negotiate deals that work for both sides
• Data-driven: comfortable pulling reports, building trackers, and tying program activity to business outcomes
• Bonus: existing network of creators or brand deal experience at a recognizable DTC brand

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