Job Description

Company Description

PCS Residential is a trusted restoration contractor who has worked with thousands of property owners to restore their windows, roofing, and siding while delivering value, safety & peace of mind. Founded in 2006, we are headquartered in Eagan, Minnesota with operations near Denver, Colorado. We take pride in our employees by providing an environment that values their development and growth. PCS understands that its employees are the backbone of our success.

Role Description

The Marketing Manager is responsible for leading PCS’s marketing strategy, brand positioning, and lead generation initiatives to support company growth. This role provides leadership and direction for all marketing activities including digital marketing, brand management, advertising campaigns, customer engagement, and sales support initiatives.

The Marketing Manager will collaborate closely with executive leadership, sales teams, and operations to ensure marketing initiatives align with business goals and drive measurable results.

Primary Responsibilities:

Marketing Strategy & Leadership

• Develop and execute the company’s overall marketing strategy aligned with organizational growth objectives
• Lead and manage all marketing initiatives including campaigns, branding, digital marketing, and advertising
• Analyze market trends, customer behavior, and competitor activity to identify opportunities for growth
• Establish marketing goals, KPIs, and performance metrics to measure effectiveness and ROI
• Manage external marketing vendors, agencies, and contractors
• Build and scale marketing programs that support rapid company growth and market expansion

Brand Management

• Own and maintain PCS brand identity, messaging, and visual standards across all platforms
• Ensure brand consistency across marketing materials, advertising, digital platforms, and sales tools
• Oversee development of marketing collateral including presentations, brochures, and sales materials

Lead Generation & Sales Support

• Partner with sales leadership to develop campaigns that generate qualified leads
• Create targeted marketing initiatives that support revenue growth and market expansion
• Manage customer referral programs and reputation management initiatives
• Support sales teams through development of marketing toolkits, materials, and event support

Digital & Campaign Management

• Oversee digital marketing strategies including website optimization, SEO, social media, email marketing, and digital advertising
• Plan and manage integrated marketing campaigns across multiple channels
• Track campaign performance and adjust strategies to maximize impact and ROI
• Evaluate and implement new tools and technologies (including AI) to improve marketing performance and scalability

Events & Community Engagement

• Plan and manage marketing events, sponsorships, trade shows, and community engagement initiatives
• Support storm response marketing initiatives and rapid response campaigns
• Manage customer engagement initiatives and brand visibility within target markets

Marketing Operations

• Manage marketing budgets and ensure effective allocation of resources
• Track marketing analytics and provide regular performance reporting to leadership
• Oversee marketing materials, branded merchandise, and apparel inventory
• Maintain marketing databases and lead tracking systems

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
• 7+ years of marketing experience with increasing responsibility
• 3+ years of leadership or strategic marketing experience preferred
• Experience developing and executing multi-channel marketing campaigns
• Experience working closely with sales teams and leadership
• Experience in restoration, construction, or home services industry is strongly preferred, candidates must demonstrate ability to quickly learn industry dynamics if coming from outside the space
• Proven experience supporting or leading marketing efforts within a high-growth organization, including scaling lead generation, brand presence, and marketing infrastructure

Technical Skills

• Brand development and positioning
• Digital marketing, SEO, and social media strategy
• Lead generation and campaign management
• Marketing analytics and performance tracking
• Customer engagement and reputation management
• Marketing automation and CRM platforms
• Market research and competitive analysis
• Demonstrated interest in leveraging AI and emerging technologies to enhance marketing effectiveness, efficiency, and customer engagement

Pay: Pay Range: $110,000.00 - $150,000.00 per year (Market based range; final pay will depend on several factors)

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