Job Description

Jets.com is a fast-growing private aviation firm with 17 years of experience elevating the standard in private travel. We combine entrepreneurial energy with white-glove service for a discerning global clientele, and we’re building a modern, high-impact marketing engine to match.

We're seeking a Brand and Content Specialist to serve as the guardian and amplifier of the Jets.com brand. This role sits at the intersection of brand strategy, content creation, and campaign execution —ensuring every touchpoint reflects our commitment to excellence and resonates with our discerning clientele.

You'll work cross-functionally with our Sales, Scheduling, Engineering, and Rev/Ops teams to maintain brand consistency, create sales and brand materials, manage promotional plans, and create compelling narratives that elevate Jets.com in the luxury travel space.

Key Responsibilities:

Brand Stewardship

· Maintain and evolve all brand documentation including guidelines, templates, voice and tone standards, and asset libraries

· Protect brand integrity across all channels and touchpoints, ensuring consistent application of brand standards

· Help to manage the online store and branded gift programs, from product selection to vendor coordination

Campaign Content and Execution

· Manage the company-wide promotions and brand initiatives calendar

· Help project manage promotional campaigns and work across cross-functional teams to ensure calendar and deadlines are maintained

· Assist with the creation and execution of campaign content across channels and promotions

· Work with external agencies and freelancers to ensure brand alignment in paid media, email, and other marketing initiatives

Content Creation

· Write engaging, on-brand blog content that speaks to our clientele's lifestyle and travel aspirations and aligns with company-wide initiatives

· Turn company knowledge nuggets into thought leadership pieces (blog posts, fact sheets etc.) for clients and prospective clients

· Update and create marketing materials, promotional content, and campaign messaging that reflects our premium positioning

· Create and maintain brand content calendars that support business objectives and seasonal opportunities, and ensure this information is distributed to relevant team members

Design and Production

· Make updates to brand templates and marketing materials using Canva and occasionally in Adobe Photoshop, Illustrator, or InDesign

· Ensure all creative assets meet brand standards before deployment

· Coordinate with external designers and agencies when projects require advanced design work

Events and Partnerships

· Support event planning and execution, ensuring brand presence is impeccable

· Assist with partnership initiatives and co-marketing opportunities

· Coordinate branded materials, collateral, and experiences for key moments

Experience and Skills

· 3-6 years of marketing, brand, or content experience, ideally in luxury, lifestyle, hospitality, or private wealth services

· Exceptional written communication skills with an eye for detail and brand voice

· Familiarity with graphic design programs (Canva and Adobe Creative Suite, or similar tools)

· Strong project management skills with the ability to juggle multiple priorities and deadlines

· Basic familiarity with content optimization and SEO best practices

· Understanding of digital marketing channels and how they work together

Personal Qualities

· Extremely organized with meticulous attention to detail

· Proactive self-starter who anticipates needs and takes initiative

· Brand-obsessed with a natural instinct to protect and elevate the brand

· Collaborative team player who can work effectively across functions

· Comfortable in a fast-paced, entrepreneurial environment

· Sophisticated aesthetic sensibility aligned with luxury positioning

Nice to Have

· Experience in private aviation, luxury services, or other high-net-worth/UHNWI ecosystems

· Event planning or partnership experience

· Familiarity with marketing automation and CMS platforms

Life at Jets.com

Jets.com believes exceptional experiences start with exceptional people. We encourage ownership, adaptability, and high standards without unnecessary hierarchy or bureaucracy. By joining the Jets.com family, you’ll become part of an organization that unlocks your potential and empowers you to succeed.

Benefits of working at Jets.com include:

• Entrepreneurial, relaxed, supportive team environment

• Medical, Prescription Drug & Disability Insurance

• Dental, Vision & Life Insurance

• 401(k) Plan

• Flexible paid time off

Job Tags

Similar Jobs